The American Film Market (AFM) is gearing up for its 47th edition, with a renewed focus on the evolving landscape of the global screen economy. This year's theme, "The New Global Screen Economy," aims to delve into the intricate world of content creation, financing, and audience engagement across diverse platforms.
In an industry that is rapidly transforming, AFM's president and CEO, Jackie Brenneman, emphasizes the need for a forward-thinking approach. She highlights the market's pivotal role in fostering new opportunities and shaping the future of media, rather than merely reacting to industry trends.
The Evolution of Indie Content
The indie film and TV landscape is witnessing a paradigm shift. Beyond the traditional blockbuster action films, the industry is embracing high-concept genre pieces, star-studded TV dramas, and even microdramas tailored for global mobile audiences. AFM aims to be at the forefront of this evolution, providing a platform for industry players to come together and influence the direction of the media business.
Global Players, Global Reach
AFM's gaze extends beyond the U.S. market, with a keen interest in international players, particularly from South Korea and European powerhouses like Germany, Britain, France, and Italy. This global perspective is integral to the market's mission to create a unified framework for the industry's future.
A Deliberate Approach to Dealmaking
With 90 exhibitors already confirmed, AFM retains its status as the premier dealmaking hub for international film and TV. Major players such as Lionsgate, Neon, and AGC Studios will be in attendance, showcasing the market's ability to attract key industry stakeholders. Brenneman's emphasis on a "deliberate approach" suggests a strategic shift towards more thoughtful and impactful dealmaking.
Shaping the Future
In my opinion, AFM's decision to refocus on the "New Global Screen Economy" is a strategic move that acknowledges the industry's dynamic nature. By bringing together the full spectrum of the industry, AFM can facilitate meaningful discussions and collaborations that will shape the future of media.
What makes this particularly fascinating is the market's ability to adapt and evolve with the industry, ensuring its relevance and impact in an ever-changing landscape.
As we look forward to the 2026 edition, one thing that immediately stands out is the potential for AFM to become a driving force in defining the next era of media. It will be intriguing to see how this year's market unfolds and the impact it has on the global screen economy.
